OAD
OAD was founded in 2015 by Sydney Suh-Lee because she couldn’t find a handbag that was sufficiently organized and satisfied her love of clean lines and color. We built a new identity inspired by geometric shapes and contemporary design that resonates with individuals who appreciate both minimalism and playfulness.BRAND STRATEGY & POSITIONING, VISUAL IDENTITY, PACKAGING, PHOTO ART DIRECTION
AGENCY: LETTER A
PHOTOGRAPHY: LEAH VERYWEY