TEA COLLECTION
Tea Collection is a 24-year-old boutique children’s clothing brand that travels the world to source its one-of-kind patterns and styles, while sharing their cultural findings through product and content for a young audience and their parents. We worked with Tea to refresh the brand identity around a spirit of adventure, wonder, and global connection.BRAND STRATEGY & POSITIONING, VISUAL IDENTITY, BRAND GUIDELINES, CATALOG DESIGN, PHOTO ART DIRECTION
AGENCY: LETTER A
HAND-DRAWN LOGO: MIA NOLTING
PHOTOGRAPHY: LAURIE FRANKEL